Eid al-Fitr is a great time for e-stores to benefit from their sales. This is because many shoppers turn to e-stores for great offers and discounts during preparations for this blessed occasion, where shoppers can get their goods at home and save huge costs on items such as sweets, perfumes, accessories, fashion and electronics.

Getting ready for this season with a seasonal marketing plan is so important for growing your business, increasing your sales and differentiating your store from competitors.

So, here are some quick tips on how to promote your products during this season:

Add Eid Theme For Your Website

It’s not enough to have a beautiful and attractive e-store, you should also offer a great experience for shoppers and visitors. The best way to do this during Eid is to make your store visitors feel the spirit of Eid by the following:

• As Eid is about sharing joy with your loved ones, so you can create a gift section to inspire your visitors with new ideas, for example categorizing a range of products to make it easier for your customers to browse your site such as (Mothers Gift Kit) or (Children Gift Kit), etc.
• Use pop-ups to remind you of the offer or discount, to encourage your store visitors to buy, while also collecting their data for upcoming offers, discounts and newsletters.

Start a social influencer campaign

Marketing through social influencers is one of the most powerful weapons in e-commerce during Eid and important events. Especially when the marketing plan is properly executed, one influential marketing campaign can enhance your brand awareness and increase sales volume and profits.

But it’s not easy to find an ideal influencer for your brand. So start working on the following points to make it easier for you to choose the right influencer:

• Learn about different groups of your target customers and identify their personas by age, hobbies, social group, etc.
• Set your goal for this campaign like: more reach, brand awareness, increase sales, etc.
• Choose the right and most popular platform for your target audience such as: Snapchat, Instagram, Twitter, TikTok and sometimes even LinkedIn.

Use email marketing

Many merchants use email to market their products during Eid so they can post offers and discounts to their target customers.

However, emails should be well worded, personal and concise, an effective email marketing strategy for Eid can skyrocket your sales.

Remember, most people don’t read in detail all the messages in their inbox, so make the message easy and straightforward. Always make the most attractive and resonant sentences at the forefront.

Prepare marketing videos

Unlike written content, videos have the ability to attract the attention of your target audience. It pushes them to learn more about your product and encourages direct customer engagement with your brand.

Moreover, videos are a thousand percent more likely to be shared, so creating a video ad before and during Eid is an excellent way to get your customers’ attention and push them to buy.

Focus on your best sellers

Your best-selling product is your customer’s favorite. If you present this product to your visitors during Eid, you have a good chance not only to complete a sale but also to create brand loyalty.

Show it on your homepage, and when creating and sending emails, place your best-selling products in the most viewed sections, and create more content for these products such as blogs, videos, and ads.

Create a sense of urgency

With a large number of e-commerce websites to shop from, each promotes many products. It’s no wonder that customers are not impulsive. This may cause people to stop online shopping altogether or stop their decision to buy. Where, urgency creates an opportunity to encourage them to take action .

You can add a countdown timer for offers and discounts limited by Eid time. To notify your store visitors that time is limited to postpone their purchase decisions. Be sure to post countdowns on your store pages, promotional emails, and all your social media pages.

Organize online competitions

Competitions between brands during Eid period are noticeably prevalent, encouraging shoppers to discover and raise awareness of the brand. It helps to increase public engagement with the brand’s marketing campaigns.

This interaction creates better communication between shoppers and the e-store, ultimately benefiting both parties.

Finally, be prepared for the blessed Eid Al Fitr season well with the marketing tips mentioned above to help you increase your profits during this important season, and try to use this occasion where shoppers are used to securing enough money to enjoy these days and buy from different stores.At Shiprocket, we help you ship your store orders professionally and orderly, especially during these busy seasons to provide you with the best performance for your store and achieve a better experience for your customers. You can now create your free account and instant start shipping with several shipping carriers for each order across the Kingdom.