Over the past few years, Instagram has experienced a major boom in e-commerce activity. This is partly due to the large number of users of the platform and its ability to connect brands with consumers. 

Thousands of online stores took advantage of this opportunity and launched their own stores on Instagram. Instagram is one of the world’s most popular social media platforms with more than 1 billion monthly active users. This explains why online stores, especially small ones, choose this platform to sell different products.

Using Instagram is an effective and easy way to create a free online store where you can create your product catalog, and also promote your products directly to users of the platform through your posts and stories feature as well as the explore page.

So, Instagram is doing really well to attract customers to your store – but why? The following are the three main reasons:

1. Makes Shopping Easier for Consumers

Instagram stores facilitate the process of browsing your product catalog, checking prices or learning more about a particular product.

2. Allows You To Promote Products Directly on The Platform

Instagram has always been a great place to connect with your target audience and deepen your relationship with your customers. The platform enables you to promote all your products within the platform itself.

3. Enables You To Expose Your Products To Users With A High Purchase Intent

By increasing your Instagram posts, your products can appear in the Shopping Explore tab. Instagram shows your products/posts to your target audience because these shopping posts are personalized based on users’ interests and previous interactions.

So if you want to set up and manage your Instagram store successfully, we invite you to continue reading to learn more.

How To Setup A Store on Instagram

• Download the Instagram app on your device.

• Create an Instagram account, then add all the required data.

• Create your username and fill in your Bio that will be displayed on your account page.

• Once you create a personal account, you can switch it to a business account from Instagram settings.

• Choose your business category and update your contact details (they will be displayed in your account under your Bio).

Benefits of An Instagram Business Account

Instagram Business Account is a great way to market your business. It provides you with an easier marketing experience and allows your customers to get to know you better, because:

– You can study and understand your customers’ interactions with the store.

– Your store will have a chance to become more popular among your target audience.

– Shoppers and users receive more information about your store, products, services and your contact details.

– Provides you with updated statistics on the performance of your content.

Strategies to Manage Your Instagram Store 

1. Choose a Product Niche that Sells

Instagram is a social media platform focused on visual content. According to Instagram, people use the site to get inspired and find things that matter to them. This means that products with strong visual appeal or aesthetics will be easy to sell. For example, clothing, accessories, etc.

2. Create an Interactive content

Consistently producing high quality content helps build your brand and professional image. The more thoughtful and experienced your content is crafted, the more likely it is to be accepted by your audience.

Here are some tips to create great content for your Instagram account:

• Make sure the quality of your photos and videos is high.
• Write interesting descriptions of your posts that keep followers engaged.
• Create short explanatory videos for your products, and surveys to help shoppers learn more about your products.
• Use hashtags and study the most popular hashtags among your target audience.

3. Use Your Bio Professionally

The only place on Instagram where you can add clickable external links is in your bio. The link can be any other site like a site where your products are sold, a video about your products on YouTube, an article about your products, or anywhere else you wish to guide customers to.

4. Take Advantage of Instagram Stories

Instagram Stories is a great way to keep your followers up to date on what’s happening in your store and keep them in touch with you frequently. You can use this feature to promote news in a timely manner, or use survey options to take polls about your products, product tags to promote specific products, or question tags to hear from your followers.

Using these tools, you’ll be able to get a better understanding of what’s interesting to your followers and learn more about their preferences.

5. Use Instagram Advertising Campaigns

Through Instagram ads you will be able to post paid content on the platform to reach a wider, more targeted audience. You can specify how much you want to spend on your ad, where you want your ads to appear within the platform, and how long you want your ads to be displayed.

6. Activate Instagram Shopping

Instagram Shopping is a great feature that allows stores to get a storefront that enables you to tag your products directly in posts. This way customers can access product details such as prices, sizes available, and more.

At The End

You can earn a lot through Instagram! However, don’t just rely on Instagram to run your business. The best way to increase sales is to mutually promote on other social media platforms whenever possible. This will not only increase sales, it will also boost your brand and gain confidence and strength.

You’ll need to secure the second phase of your business when you start selling products on Instagram. This includes shipping products to your customers in a smooth and uncomplicated manner. Especially if you’re an eCommerce beginner, it’s important to make sure your shipments move smoothly to your customers. Shiprocket makes it easy for you to ship your Instagram orders with the flexibility and professionalism you need. We offer you many shipping carriers and options to choose from at affordable rates and in very simple steps.