Marketing can be a difficult business, no matter how small or large your trade is. If you run a small to medium-sized company, the idea of contracting with a marketing company or even a marketing department may be elusive. However, there are a variety of resources available to stores of all sizes that enable them to market easily and at the lowest cost, you need to use each tool at your disposal to announce your presence in the market, and one of these key tools may be shipping!

It includes e-commerce marketing tactics that most stores may use to attract traffic and convert more visitors to social media customers, content and marketing through influencers and email campaigns. But have you thought about how shipping can also be a powerful marketing tool?

In this article, we will talk about how to use all stages of shipping and delivery professionally as part of your marketing tools within your store:

Ways To Use Shipping As A Tool To Market Your Products

Shipping is an important part of the customer’s decision-making process and should be a key part of your marketing strategy. Given the needs and objectives of your trade, your shipping process should be very attractive and competitive. This way, you can bring in new customers, keep your existing customers, and keep them coming back for more.

Packaging

Product packaging is an important part of the consumer’s first impression, and traders should never ignore its importance. The importance of product packaging goes beyond making your product shipping-friendly; But it also plays an important role in building brand loyalty in your customers. Product packaging is so important, but it certainly goes a long way in forming initial impressions and building lasting brand loyalty.

The best way to create a positive experience for customers is to use the right packaging. Packaging can not only help market your product, it can also create brand advocates! If you really want to excite people about your brand, you’ll need to create creative packaging or even include a custom note.

Customers want to receive their orders in good condition and expect the shipping box to protect the products they ordered. When customers receive a damaged product from the shipping company, it creates a terrible experience for them.

Offers & Discounts For Reverse Shipping

Offering shipping discounts in case customers want to return their order who have already bought from you is a great way to show your appreciation to your customers and encourage them to go back and buy more fearlessly.

You can set up automated emails sent as soon as a customer buys a product to tell them that shipping in case of return will be free, or you can include a discount code on shipping returns in a message inside the package that will reach your customer.

Meeting Customer Expectations

Timely delivery of orders is always important, and this applies to all customers and especially those who have paid for fast shipping – if their shipments don’t arrive on time, it can be a huge disappointment for them.

By providing accurate shipping tracking, customers can be assured that their orders are being taken care of. Even if delivery arrives a little later than expected, they will still have the ability to follow up on their order progress.

Reduce The Number Of Abandoned Carts

If unexpected shipping costs cause customers to abandon their shopping cart, this is not panic time now. Although they have left the site, this does not mean that you have automatically lost them forever. Follow up with them via email or social media to see if they want to return and complete the purchase.

If your customer leaves your site after adding some products to their shopping cart, it means they are interested in the products they were about to buy. So returning it to your store should be a little easier than earning a whole new customer, since you know what he was interested in, and what he was willing to spend from the beginning, so you should have a system to bring that customer back.

If the customer returns to the site and completes the order, you can offer him a free or reduced shipping price. So you should tell your client about the offer as soon as possible so that they are not tempted to buy from another source.

Highlighting Free Shipping

One of the main reasons people choose to make online purchases is because they often lead to greater savings on physical purchases. So, if you decide to charge for shipping, make sure you have a compelling reason to do so.

From home, through the product list and up to the product page and throughout the purchase, free shipping must be confirmed. The aim is to reassure consumers and avoid any bad surprises.

Throughout the entire purchase process, it is important to ensure that your customer is familiar with the free shipping option. From home page visit, to product page, throughout the purchase process, because your business is sure that it will not be surprised by any additional charges. When it comes to international trade, e-merchants also need to ensure transparency for their customers when it comes to surcharges such as shipping and taxes that their customers must pay.

Offer free shipping from time to time, during private transactions, or selectively on certain product domains. It also serves as an attraction to encourage your visitors to switch to customers. But be careful not to change your shipping policy without first thinking about its impact on your customer base. If you offer free shipping to your customers, they may not return to buy from you if this service is discontinued.

Shiprocket Tracking Page

After completing the purchase, the buyer checks the order tracking page at least 3 times to make sure it is aware of the movement of its shipment. As a result, Shiprocket provides a dedicated free order tracking page, making it easier for buyers to track their purchases with ease of purchase and also helping traders to market their stores and products professionally and without any additional expenses.

Through the ability to display product signs, merchants can share their products and recent offers within the photo tracking page so that buyers learn about everything that is new within the store, as well as through the feature of displaying the list of different store products will help and encourage users to return them back to the store’s website.

By shipping using Shiprocket you will not only be able to save the cost and time of shipping orders, but you will also ship in a way that increases the strength and professionalism of your brand and increases your customers’ loyalty.