Shipping plays a vital role in e-commerce, without it, e-commerce will not be possible and online stores will not be able to meet their customers’ needs in different locations. A shipping carrier completes the final stage of the order’s journey by delivering it to the customer’s door.

There are many shipping carriers available today, making it difficult to identify a company that sellers can trust to professionally ship their orders. Especially each carrier has its advantages and disadvantages for each store or business category. Each store is unique, and the right shipping company for a store depends primarily on the nature and conditions of its business.

In this article, we will clarify the important foundations & tips for choosing the right shipping carrier for your eCommerce online business. To help your store’s logistics department improve its efficiency in a way that increases your profits and develops your brand.

Product Categories

When reviewing different shipping carriers, check the weight and maximum size limitations to make sure the shipping carrier is perfect for your business.

There are some policies that will create restrictions that sellers may face when shipping their products with certain carriers For example, these carriers may not ship food products or perfumes, or do not transport sensitive or fragile products. It is therefore necessary to note such factors before shipping.

Operating Smoothly

If your schedule is overheated and you don’t have the time or flexibility to visit the carrier’s office, choosing a carrier that can pick up orders from your warehouse, office or even your home is a wise decision. Following this route will allow you to save time, money and effort instead of visiting your carrier’s office or waiting in long lines every time an order is shipped out of your orders.

Tracking Services

It is always best to choose a carrier with reliable, accurate and up-to-date tracking services, to ensure your shipment arrives safely and on time. Most professional shipping carriers have a website where customers can use the tracking number to check the delivery status of the package. Tracking lets customers know if their shipment is on its way, whether it has already arrived or if there are delays.

This service will also allow you to track deliveries and coordinate with customers if necessary. You will be able to monitor deliveries in real-time, and take appropriate action if something goes wrong.

The Speed Of Delivery

Shoppers want their products to be delivered as quickly as possible. To make sure they are satisfied with the service, it is important to know the expected delivery speed of your shipping carrier.

Shipping on the same day is usually very expensive. Shipping within a day or two may be a good option for your business as your customers can quickly pick up their orders and pay fairly for instant delivery services.

Shipping Rates

When it comes to choosing a shipping carrier, the price will always be a major factor. If you plan to offer free shipping to your customers, this will be a critical factor in calculating potential profits and losses.

The shipping rates depend mainly on the size and weight of the package. The heavier or bigger the package, the more expensive it will cost you to ship to your customer. But when you explore the shipping market, you may find that some carriers charge a lot for certain services, while the least charge for other shipping services such as payment upon receipt or cargo insurance. When this is the case, using multiple different shipping carriers is usually very important for your business. Which will allow you and your customers to get the best shipping services at a reasonable cost.

Carrier’s Performance

When choosing a shipping carrier for your eCommerce business, reliability is the key factor to consider. If a particular carrier offers very low prices or exceptional offers, but cannot guarantee that packages arrive on time or without any damage, this is not worth saving. Because you’re gonna end up losing your business and your customers’ trust.

Insurance

It is important to keep in mind that not all carriers provide insurance services. If this is an important advantage for your business, it may be a good idea to make some comparisons to find a shipping company that offers a reasonable rate for insurance services. Most sellers and customers appreciated the peace of mind that comes with this usually low-cost feature.

Dedicated Customer Service

Good communication is the gateway to the success of the shipping process. The ability to reach out to the carrier easily is necessary, as nothing is worse than having a lost package, with a carrier that is late in responding.

It must be ensured that the shipping company provides 24/7 direct support services by phone, email or social media.

Conclusion

Shipping can be one of the most challenging aspects of eCommerce for all businesses and stores of all sizes. Investing in shipping solutions that meet your shipping needs is essential for continued success and ensuring customer satisfaction.

With Shiprocket, you no longer have to limit your business to just one carrier, or get lost between offers and shipping carriers and end up with unsuccessful and costly shipping experiences.

Our platform offers you a variety of innovative and intelligent shipping services and solutions, so you can focus on managing your business and forget about all shipping hassles.