Fulfillment – The Backbone of an eCommerce Business

Fulfillment refers to the entire process of delivering a product to the customers’ doorsteps once you receive thier orders on your eCommerce platform. The various steps involve managing inventory, reporting order status, packaging, dispatching, and shipping orders.

Fulfilment refers to the entire process of delivering a  product to the customer’s doorstep right from the time it is received on the website. Fulfilment begins at the sellers’ end once the order is received. It involves several steps such as sending the customer notifications about the order, picking and packaging the inventory, assigning a courier partner and finally getting it delivered to the customer’s doorstep.

Order fulfillment can have a great impact on a business and can lead to superior customer satisfaction when carefully paid attention to.