The new Ramadan season is approaching, and the race is intensifying among all sellers to attract customers by offering huge discounts for the holy month.

Brands are currently busy preparing for this season at total capacity to access the desired profits.

But it is easy during this preparation to neglect the basic steps in support of reaching that goal, leading to the wrong investment in marketing and business strategies that waste time, effort and money.

Dear Merchant, we know that you have already prepared your plan to catch the Ramadan season, but you can make some adjustments to show your store the best picture and double your earnings during the holy month.

Here in Shiprocket, we’ve compiled a list of common errors for this season to avoid in your promotions and business strategy for this year. Let’s get started.

Relying solely on discounts

Undoubtedly, massive discounts lure shoppers into buying. But all stores are already doing the same. Restricting offers with only big cuts has become an ancient and frequent method.

Many electronic vendors think that the iconic season is only about the big discounts technology and ignore other sales techniques that can receive more attention from customers.

Here are some different ways to diversify your store’s offerings:

• Save Free Shipping

Consumers expect free shipping to be available on many retail websites. Either as a reward for purchasing a certain number of products or as an automated website feature. 

84% of buyers have completed their purchase because the shipping service was for free, while 30% increase the volume of their orders if this qualifies them for free shipping.

Forbes magazine

• Save getting an additional product for free

The “Pay 1 Get 2” promotion is an excellent campaign for frequent-use products, where the customer receives an additional item for free when they purchase your product.

This promotion will help you increase customer loyalty, introduce a new product, or eliminate inventory.

• Calculating the price of the highest item 

If you give your customers a full deduction for the lowest priced product when they buy three items, they will likely not only buy one but also order two to get the third.

Allowing your customers to choose which products they like or are most beneficial is a great way to encourage them to order more items. 

• Discount on a bundle of products

This technique is used to attract customers to order more products and enjoy the benefits of bulk pricing, as shoppers will know that they will save more money by buying two or more products together rather than buying them individually.

This method is also one of the most widely used strategies to increase the average value of a customer’s order in an online store.

Leave abandoned shopping carts without following up

Some buyers abandon the shopping cart due to lack of time or preoccupation with some other matters.

This customer is significantly more likely to buy and is easier to lure to your store again by offering a customized promotion that showcases the specific products your customer was looking for with a special discount to him only.

It’s one of the most innovative ways to increase sales rates at your store.

Assuming your customer knows what he wants

Not everyone who visits your site is willing to purchase, so helping your customers with the Ramadan product list will help them decide more easily. Your customers may find it easier to choose when they are given fewer and more specific options.

Ignore competitors’ capabilities

You must be aware of what your competitors and their products are doing. Keep in mind that your customers may also care about what these stores offer.

However, you don’t blindly copy your competitors’ ideas – and be aware of the danger of giving in to imitation, as not every successful experiment by a competitor will succeed at your store.

Unclear shipping dates and return policy

If your customers don’t think their orders will arrive on time, they’ll give up their shopping carts, so set a delivery date and make sure you share it with your client.

It’s essential to have a clear and transparent return policy to give your clients more time to make returns or replacements during the month; that will make them feel more secure about buying them and allow your team more time to meet customer needs.

Delay in announcing your offers

You can have the best marketing campaign of the season. However, you could lose a lot of sales if your campaign wasn’t at the right time.

We recommend launching your campaign at least 2-3 weeks to give your customers enough time to plan their purchases and increase awareness of your offerings.

You can also launch teaser campaigns for your offers before their announcement.

Not stimulating impulse purchasing

Impulsive purchase is buying a particular product or service without prior planning. If you encourage impulsive purchases in your store, people will spend more than they planned, which increases your profits.

You can stimulate impulse purchasing by using upselling and cross-selling methods in your store.

If you need tools that help you use these methods, you can take advantage of the marketing banners in your product tracking pages with Shiprocket. It is an effective and reliable way to increase your sales and increase repeat purchases.

Falling into the trap of running out of stock

One of the most common mistakes in the e-commerce world is having an uncontrolled inventory during busy seasons.

Not having the product you offer already on your website is significant for losing customers and the money invested in their acquisition.

You can control your product’s inventory by using past purchase data to predict future stock and calculate your stock lifetime in your warehouse.

Not paying attention to the speed of your website pages

A slow website can cost you a lot of sales. More than 50 percent of your site visitors will leave immediately if the page they want to view hasn’t loaded within 3 seconds.

Testing and monitoring your website page speed will get you ready for this season of heavier-than-usual traffic for online stores, which means that you should be able to handle more users without any obstructions or malfunctions.

Relying on one shipping company

Offering multiple shipping options is an advantage in your online store, as your customers expect fast and even free shipping.

Lots of customers are willing to pay extra for express shipping. In contrast, some customers do not mind waiting for their order to reduce the amount paid.

Diversity in shipping companies and services is essential to getting your customer to complete the purchase.

You can organize the shipping of your orders and meet your customers’ needs in shipping their orders the way they want during this busy season through Shiprocket plus service. Our carrier recommendation engine allows you to assign the most suitable shipping company for each shipment, either the fastest, the cheapest, or the best rates carrier, to help you increase sales and win repeat purchases from shoppers this season.

At the end

The holy month of Ramadan provides many opportunities for all eCommerce sellers to increase their sales and attract more customers to their stores. And these pieces of advice were to help you make the most of the blessed month as a trader and avoid common mistakes that could waste your budget this month.