Getting more sales is always one of the primary goals of any store. Whether it’s a new or old store, increasing sales will always be a top priority.

Increasing your e-commerce sales is not as difficult as you might think! Most often, it’s all about the right combination of simple methods that work together to help you reach your revenue-raising goals. With a little effort, you can see positive results faster.

We have covered 10 practical methods that will help you increase your e-commerce sales.

1. Pop-Ups

Pop-ups help keep visitors on your site for longer and encourage them to take specific action. Using conditional phrases, you will have control over who sees what is offered and when. This is ideal for attracting visitors who have spent time comparing products and even converting visitors into buyers.

Pop-ups can be a great and effective way to increase store sales incredibly. However, make sure to run it only when customers spend a certain amount of time inside your store or scroll down the page to a certain point. Otherwise, it may become annoying for visitors.

2. Product Recommendations

Displaying similar products at the bottom of the product page will encourage visitors to browse more, and to add additional products to their shopping carts. If you’re looking for an easy way to figure out how to increase e-commerce sales, offering product recommendations is the essential and effective key.

3. Best Selling Products

Don’t leave your customers lost inside your store, help them find what they’re looking for and show them the best seller products within your site:

• This can be beneficial for someone browsing your store for the first time, especially if you have a wide range of products.
• Helps a customer who’s visiting your store for the first time to start from where inside the store.
• If someone arrives at your store by accident, they may be attracted to best-selling and popular products.

4. Retargeting Visitors

Retargeting is one of the most powerful ways to increase sales in your store. Ads are shown to people who have visited your store in the past, but have not made a purchase.

These people are already more likely to buy your product or service because they learnt about your store and products. Also, you are familiar with the products they care about, you may be able to detect any problems they may have faced and will be able to solve them with ease until they complete the purchase. For example, if the product is expensive, you can create a targeted ad that offers a special discount to them.

But remember that the biggest mistake that can happen during retargeting is to send the user back to the same page. Simply because if they didn’t buy from this page the first time, they probably won’t buy from it the second time.

5. Email Marketing

Email marketing may seem like a thing of the past, but it’s always been a successful strategy for eCommerce businesses to share new products and tips with your customers.. You can collect your customers’ email addresses by offering a blog subscription option or offering a discount code in return. 

Consider creating an email (weekly or monthly) so your customers hear from you regularly.

6. Shipping Costs

When online shops provide free shipping services, shoppers often don’t think about shipping costs when completing a purchase, while many consumers give up products in their shopping cart because there are such surcharges.

9 in 10 shoppers are likely to shop online if they offer free shipping. It can be hard to believe how much this feature affects a shopper’s decision, but this is an interesting fact. So thinking about shipping costs when setting product prices is a great way to offer free shipping. If this is not possible, consider offering free shipping at a minimum order or offering shipping at a fixed rate beforehand.

Shiprocket Plus will help you save shipping costs by using multiple shipping carriers at exceptional rates. This ensures you can provide free shipping to your customers without any direct impact on your profit.

7. Affiliate Marketing

Affiliate marketing is a great way to expand your brand reach by allowing anyone on social media or any website to promote your products through dedicated affiliate links in exchange for commission or a percentage of sales.

You are not required to compensate them if there is direct traffic to your store, you only pay them if they succeed in turning these visitors into customers and buyers.

This is a perfect method to increase your brand reach through exposure to a larger audience.

8. Blogs

Content marketing is a tried-and-true way to increase store sales. Many store owners ignore its effectiveness due to the time and effort required, as well as the slow results it often offers. It is a long-term strategy that works best when there is a focus on quality and consistency of the content.

Writing and publishing compelling blog articles significantly increases organic traffic – only if it is done correctly. And remember, blog posts every few months won’t be enough. Similarly, publishing exclusively sales-oriented content only. The more infotainment you deploy, the more your business thrives, and the more customers you will attract.

9. Social Media Presence

The most effective thing when running an ecommerce business is that you have to have a strong online presence. Meeting the needs of the right audience by the right and timely campaigns can help you strengthen your business. 

Snapchat and Instagram are great platforms for advertising your product offers and deals. You must have a strong presence on these platforms via a business page to attract consumers. Instead of publishing only offers and product information, make sure you provide useful and valuable information as well. So as not to alienate potential customers.

10. Notifications

Push notifications are an effective way to communicate with your customers. These alerts can encourage shoppers to visit your store pages, raise awareness of products and services, create confidence and give a positive online brand image by providing valuable content and engaging users who may be inactive on your site.