7 min read

How To Boost Product Promotion Using Influencer Marketing in Saudi Arabia?

🕒 August 9, 2022 by Reham Omar - 7 min read

‘Influencer marketing’ has undoubtedly been the buzzword in the entire marketing space, especially for the last four years. While billions of people worldwide have made social media their primary destination, brands continuously strive to make the most out of it. There has been a $4.1 billion surge in the influencer marketing industry in 2021 – a whopping 42% growth in a year. According to a study by Rakuten, over 80% of consumers made a purchase after an influencer recommendation. 

If you haven’t started collaborating with influencers to promote your business, there has never been a better time than now. Wondering how to get going? Fret not – this guide has everything you need to know about influencer marketing.

What Is Influencer Marketing & How Does It Work?

Influencers are those who have built a large number of followers and engagement on a social media platform. Their followers seek and respect their opinions and often idolise them. Their lifestyle, clothes, and their digital content creation influence others and have helped them acquire a loyal following. 

The pool of influencers is extensive and diverse, making it easy for brands to utilise influencer marketing for their business.

Influencer marketing, also known as working with creators, is a smart way to increase your business’s reach on social media. Brands collaborate with influencers to promote their products or services. 

Earlier, endorsements from celebrities were known as influencer marketing. In today’s digital era, content creators on social media with niche audiences can deliver more value to the brands.

For example: If an influencer shares content related to the fashion industry, it’s evident that they have the same niche followers. Those followers are loyal to influencers and trust them. So, if a fashion brand or business, such as an apparel store, collaborates with a fashion influencer, they can easily reach their target audience (people interested in fashion).

Simply put, an influencer is someone who influences people on social media by sharing content. Influencer marketing is when you collaborate with an influencer to promote your brand’s product or services.

How To Choose The Right Influencer for eCommerce?

You need to research extensively to find an influencer that benefits your business. Here’s a guide for choosing the right influencer for your eCommerce store.

Your Business Goals

Before you move on to find out the best influencers for your business, know your business goals. Why do you need influencers?

What is your specific objective for doing influencer marketing?

The three primary goals of your eCommerce business should be:

  • Increasing followers on a social platform.
  • Increasing brand awareness
  • Bringing conversions or generating leads

Based on your business objective, find influencers who have similar audiences. 

For example: if it’s increasing sales, you will need to use discount codes and affiliate marketing. Collaborate with an influencer within your niche who can promote your products and also offer special discounts or coupon codes to her followers.

List Down Influencers Who Match Your Brand’s Personality

The influencer needs to match with the products or services you want to sell. Overall, you need to make sure that they align with your brand.

For example, an influencer who is known for sharing beauty tips will be the right choice for a cosmetics brand. However, collaborating with an influencer known for electronic devices and gadgets will be a waste of time and money too.

In short, if there is no brand alignment, your business will likely generate low ROI. If your eCommerce store is related to electronic devices, find influencers within the same niche whose audience is interested in the same.

Know About their Followers and Engagement

Before working with an influencer, it’s important to know about their followers and engagement. This will help you determine whether or not the influencer is a good fit for your brand.

There are a few things to consider when assessing an influencer’s followers and engagement.


Consider influencers with a high number of followers. They must have a minimum of 10k followers. Assess how active the influencer’s followers are. If most of their followers are inactive, it’s likely that they’re not genuine.

Engagement Rate

Calculate the engagement rate of an influencer. Generally, the average engagement rate of an Instagram influencer is around 3%. How to calculate the engagement rate? Here’s how you can calculate: 

(No. of comments/No. of followers) * 100

If the engagement rate is lower than 3%, they’re not a good fit for your brand.

Quality of the Comments

Comments that are simply emojis or one-word compliments are often fake. On the other hand, comments that are relevant and engaging are more likely to be real.

Considering these factors will give you an idea of whether an influencer has a genuine audience or not.

Explore Hashtags Related To Your Products

Hashtags are a great way to find Instagram influencers who have already shared content related to your brand. By using hashtags, you can easily find people who are interested in what you have to offer. 

Make sure you do not use high-density keywords.

For example, if you put #organic, you get 56.9M posts and go through them. However, you will see fewer posts if you put more specifics about your products, like #organicfoodstore.

Dig deeper into long-tail hashtags, and the number of posts will decrease. It would be easy for you to find influencers who have shared content related to the same.

Right decisions always need experimenting and updating the strategy. All these factors mentioned above will surely help you to find the right influencer for your eCommerce store. 

It is best to always do your own research and experiment with a few Instagram influencers. You can measure the results they deliver and then make the right decisions for your brand.

Impact of Influencer Marketing on Business

With the rise of influencer marketing, your business can reach a wider audience than ever. It’s an incredibly effective way to increase brand awareness and reach. 

When an influencer posts about your product, their followers will see it, and many will be curious to learn more about your offer. This can lead to a significant increase in web traffic and sales.

Additionally, partnering with an influencer can help to build credibility and trust for your brand. Influencers are considered experts in their field, so when they endorse your product, their followers are more likely to trust their opinion.

Another great benefit of influencer marketing is that it can enrich your content strategy. Working with an influencer can give you access to high-quality content that you can use on your own social media channels or website. This can help to improve your overall online presence and attract even more customers.

Overall, influencer marketing is a potent tool that can significantly impact your business.


Influencer marketing is a great way to promote your products, and it’s gaining in popularity. If you’re not already using influencers to market your products, now is the time to start. 

In Saudi Arabia, there are lots of influencers waiting to help promote your product. You just need to know how to find them and work with them effectively. We hope this article has given you some ideas on how to get started with influencer marketing in Saudi Arabia. 

If you’re not already incorporating influencer marketing into your marketing strategy, it is about time you started. Find an Instagram influencer who aligns with your brand and start collaborating today!

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